WORK HISTORY
Jan 2025 – Jul 2025
CRM LifecycleManager
SAMSUNG ELECTRONICS INDONESIA
Served as CRM Lifecycle Management Lead, driving lifecycle campaign strategy, audience segmentation, and multi-channel communication optimization (email, push, and paid). Focused on improving consumer retention, reactivation, and engagement efficiency.
Skills: CRM & Lifecycle Marketing Strategy · Digital Marketing & Campaign Planning · Content Strategy · Audience Segmentation · Data Analytics
Sep 2019 – Sep 2023
Senior Digital Account Manager
CHEIL WORLDWIDE
Overall Digital Project Strategy & Operation: Market Research, Communication Strategy, Audience and Content Planning, Creative Development, Digital Assets, Digital Marketing Channels, Microsite, E-Commerce and Campaign Operations. Data-Driven Digital Marketing Performance & Analytics Report.
Skills: Project Management · Marketing Communication · Content Strategy · Audience Planning · Data Analytics · CRM · Email Marketing
2017 – 2018
Senior Digital Lifestyle Marketing
TELKOMSEL
Develop and oversee a comprehensive sales and marketing strategy for all digital products. Monitor marketing communications and ensure effective delivery of product marketing initiatives.
Skills: Digital Services · Product Management · Product Marketing
2011 – 2017
Postpaid & New Business Supervisor
TELKOMSEL
Focused on expanding our customer base and increasing revenue share. Responsible for planning and executing technical coaching and training for mass consumers across multiple platforms. Develop and implement marketing strategies to raise awareness of broadband and digital services, driving leads, engagement, and revenue from corporate value-added services.
Skills: Digital Services · Business Development · Community Engagement · Sales Management
2009 – 2011
Retail Sales Supervisor
TELKOMSEL
Indonesia
Planning and overseeing the go-to-market sales and marketing strategy for both retail and modern channels. This includes fostering business collaborations with local retail shops and distributors to establish consistent sales and marketing activities aimed at increasing product market share and driving revenue growth. Through these partnerships, we aim to create targeted initiatives that resonate with customers and enhance our competitive position in the market.
Skills: Sales Operation · Retail Distribution · Product Marketing
2004 – 2009
Corporate Account Manager
TELKOMSEL
Provide telecommunications solutions to national-level corporations across Indonesia while maintaining strategic business relationships and drive sales and increase corporate revenue.
Skills: Account Management· Business Solution · B2B Marketing
EDUCATION
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Professional Skills
Digital Marketing
Account Management
Product Marketing
Communication Strategy
Project Management
Personal Skills
Team Player
Leadership
Public Speaking
Negotiation
Certification
Social Media Marketing Virtual Assistant Academic IELTS Digital Marketing Foundations Shape Your Habits Shape Your Success Great People Development Program Corporate Account Management Consumer Behaviour Developing High Performance Sales Team ESQ Leadership National Monitoring & Advocacy