Samsung CRM

Samsung Galaxy Z Series - CRM Email Marketing
Samsung Galaxy Z Series – CRM Email Marketing
Samsung Ramadhan Campaign - CRM Push Notification
Samsung Ramadhan Campaign – CRM Push Notification

ABOUT THE PROJECT

Samsung CRM is an end-to-end campaign that utilizes email marketing and push notification marketing channels. The workflow begins with audience analysis → campaign strategy → content planning → creative direction → campaign reporting.

By crafting a CRM campaign strategy, we can leverage the core message of innovation and improvement in our products. For instance, foldable technology doesn’t just change shape; it has the potential to permanently alter how we interact with the world.

This belief will guide our communication throughout each phase of the product journey, ensuring consistent engagement and fostering lasting relationships with our customers.

PRODUCT CAMPAIGN PHASE

By strategically crafting communications at every stage, we will not only generate excitement but also deepen the customer’s connection to the product experience, ultimately changing the way they interact with technology and the world around them.

Create intriguing message that hints at something exciting to come. It’s used to build anticipation and curiosity among your target audience, encouraging them to stay engaged and eagerly await the full reveal.
Reveal the product, showcasing its versatility and groundbreaking design. Highlight the unique ways product can enhance daily life, positioning them as not just a tech innovation, but a catalyst for behavior change.
Create excitement and exclusivity around pre-orders, emphasizing limited availability and early access benefits. Showcase real-world applications to further cement the idea that this product is more than just a gadget—it’s a game changer.
Drive awareness and encourage product adoption with compelling messaging that highlights the product’s impact on daily routines and productivity. Use testimonials, influencer partnerships, and feature demos to establish credibility and appeal.
Ensure a seamless transition from purchase to usage with engaging content that educates customers on the product’s features and potential. Provide tailored onboarding experiences to help customers integrate the device into their lives with useful tips.
Continue nurturing customer relationships with ongoing content that promotes advanced features, updates, and use cases. Encourage community engagement through user-generated content, tutorials, and product tips to reinforce the foldable’s long-term value.

MADE FOR

Samsung Electronics Indonesia

Project Detail (PDF)